If you know me, you know that my recent project called Day One, a journal application for the Mac App Store, has been consuming my time and energy lately. My blog has been abandoned for a couple months, but I’d like to keep it somewhat current for as long as I can, so here I am putting down a few thoughts on my new app.
Day One is an idea I’ve had for a long time now in some form or another. At one point several years ago I started to design and develop a simple journal application using Flash and AIR. It never really went far as I was consumed by a full-time job. Also, before the advent of Apple’s app stores, the barrier to entry for marketing and selling an application were pretty steep, and even then you may or may not get much visibility.
When Steve Jobs announced the Mac App Store my wheels didn’t stop spinning until I had committed myself to an idea that I would see to fruition. I quickly landed on “Simple Journal” an easy way to write and log small entries about your life with a reminder system. Over the next couple months I put in as much time as I could afford in wire-framing and designing the initial look and feel.
The entire process took longer than expected, I didn’t even come close to making the debut of the Mac App Store, but in the end it all came together perfectly. Initially the plan was to launch the iPhone app months after the Mac app, but it turned out, the iPhone app launched one week before the Mac App.
About a week after submitting the app to Apple, Day One was approved and live on the store it was featured as the #1 app under New and Noteworthy (which is possibly the best possible spot on the entire app store)! Nuts.
It’s been almost three weeks since the launch and in addition to the first feature, the app made it up to #10 in the overall Top Paid Apps, Featured in the “What’s Hot”, and is currently featured as the top Showcase app on the front page and was also give a custom app page treatment. In-freakin-sane.
All the sales and features are great, but the most gratifying part is the feedback I’ve been receiving from the users. They really get it, love it and are using it to write about and remember their lives as they never had before now. It’s awesome.
Now I’m looking forward to improving and adding to this great foundation of an awesome app. And create a killer iPad app!
— March 29th, 2011